Monday, October 13, 2014

Remos Revamps Ogilvy Japan Office

Director Remo Camerota creates a musical masterpiece to inspire workers at Ogilvy & Mather Japan. 

Ogilvy & Mather Japan recently underwent an office upgrade and invited director Remo Camerota to create a huge piece of artwork for the wall. The idea was to create an inspiring environment for the agency’s staff to work in.
One of Ogilvy’s key words for employees is “intuition”, so Camerota was asked to create something on this theme. His artwork, titled Leave It Behind, involves 12 original songs composed specially for the wall.
There is about two hours of music scattered over the surface of the wall, with the idea that you must use your intuition to play all 12 tracks (each part of the wall plays a different song when touched). The music was composed with the knowledge that it is an office environment and people would be hearing it while creating their own work.
Below, Camerota, who is represented by Great Guns, explains a bit more about the project.
Tell us a bit about your background in art…
I have been painting murals since I was in the first grade. I was always the class artist and my teachers would get me to paint the Last Supper or zoo animals. I knew then I was going to be an artist when I grew up. I used to draw everything I saw.
I picked up my first film camera when I was seven and never looked back. Some of my favourite photographs are from when I was a kid. I guided my education through various art colleges and have a BA in fine art and photography and another BA in film, TV and animation from Victorian College of the Arts, Melbourne, Australia.
I have been painting, taking photographs, publishing books, creating graphic novels, building art apps for the iPad/iPhone, animating and directing films, TVCs and music videos ever since leaving art and film school in the mid-1990s.
Why did Ogilvy Japan ask you to get involved?
My EP Laura Gregory was in Tokyo earlier this year and told Ajab Samrai that Great Guns had just signed me. They talked about finding a project we could collaborate on with him and his team.  Soon after, I went in for a meeting with Ajab and showed him some work and we both really hit it off. Sometime later Ajab created this project for the Ogilvy offices. He wanted to revamp the office and create a space that was inspiring for the Ogilvy team to work in. So he took the seven sayings from Ogilvy and invited six artists to participate in making the office a creative place to be. When Ogilvy started, they came up with seven one-word sayings that describe great work in advertising and Ogilvy itself. The word that Ajab gave me was ‘intuition’, so that is what I had to work with.








What attracted you to the project?
After meeting Ajab I felt a real connection with what he was trying to do at the Tokyo office. He really wanted to create something special and that’s exactly what I want to do with my own work. Also, Ogilvy is a highly respected and awarded network with at least 131 lions from Cannes under its belt – I couldn't resist this opportunity.
Besides this, I was very keen to work in Tokyo again, which I know and love so well. I lived in Tokyo for six years working as a artist, photographer and director. I photographed two bestselling books, Graffiti Japan and Drainspotting, created several graphic novels with Japanese artists and directed a short film, music videos and several TVCs in the form of animation and live action.

How did the idea for Leave it Behind came about? 
To be completely honest, it was the first idea that came to me. How do ideas come about? For me when someone gives me a brief, or word in this case, something usually pops into my head immediately. I could see it straight away. Chopsticks holding a brain, suggesting to leave it behind or eat it, thus using your intuition to think.
But I wanted to take it further using sound as another element to make the environment inspiring. I had just acquired this new technology in the form of electric paint and a tiny Arduino computer that connects to the paint allowing one to play sound by touching it, so I started thinking of how I could incorporate this into the art piece.
Tell us a bit about how you created the artwork
Once I had the design down in illustrator and we got it approved, I then created huge stencils to paint the separate elements on the wall. The stencils were about two metres by three metres each in some cases. They were really large and hard to handle. I prepared this in Los Angeles before going to Tokyo. From here, I tested the sound elements on a small scale and noted that I could use this electric paint and then paint over it, thus hiding the sound sources.
I then decided to correlate the colour by numbers idea into play by numbers and began designing the sound to accompany the artwork. 




Tell us a bit about the musical aspect of the artwork
Having a musical background from being in a few bands and creating sound for video installations, I was familiar with the notion of creating artwork that speaks. But this was the first time that I could create something that sang without knowing where the sound was coming from or where to touch the image to trigger the sound. Basically I wanted the spectator to use their intuition to find the 12 sound tracks, by feeling around the image for the hot spots that would trigger the sound.
The creation of the sound also was done intuitively, keeping in the theme that was given to me. I wanted to make the soundtrack electronic, slow and contemplative. All 12 tracks were created from scratch and played live while I added instrument after instrument, intuitively, letting the machines evolve the sounds on their own. I am a collector of vintage synthesizers, so all of the music was composed on these. 
The 12 tracks add up to about two hours of music that can be played by touching the image in various places. The numbers on the image are a decoy, meaning to say that only a couple of numbers play a track. The numbers only correspond to how many tracks there are. So in essence I made a giant mp3 player – one that doesn't fit in your pocket and only has 12 tracks.


What did you enjoy most about working on this project?
When the work finally all comes together at the end it’s the most amazing feeling and probably the best part. We dubbed it “Smart Graffiti” at Ogilvy. Also the creation of each element really is too much fun.  But a lot of the work is preparation. That’s the hard part. The whole piece from start to finish including creating the image, sound and painting took about 14 days. Most of which is careful preparation. 
What do you think of the finished result?
It is exactly how I imagined it to be in my head the first moment I pictured it except for some slight difference in color. It was hard to get exactly what I wanted, but by pure persistence it came out the way it was meant to be. The colours are slightly bolder than the original illustrator image, but that was due to Tokyo not having a great choice of coloured graffiti spray paint. But, I like the bolder colors in this case.

Monday, June 30, 2014

Dear friends , 


I need your help and your vote to win a competition with my work which will be used as an Ad, if I win. Please give me a 5 star vote and heart. I would really appreciate it. It needs to be done before Wednesday 2nd July.

Steps:
1) you need to Create login tohttp://Tongal.com/ ( you can unregister after the 7th of July and its free) 
2) Go to this link:  http://tongal.com/project/eliasmusic#tab-awards/Video-fj8br or go to  Elias Music a Library project
3) Scroll down to find Remo's video and watch them both. There are 2. 
4) Click the heart on the rating scale underneath to give it the highest rating and then give it 5 stars 
5) you must vote for them all to process the votes, so give everyone else 1 point 

6) the project is Elias Music a Library and you won't see the entries until you register or if u use a mobile phone.Use the big red VOTE NOW button and the vote page will pop up. It needs to be done before Wednesday .

CLICK HERE TO VOTE


Thanks so much,

Regards
Remo










Aardman has finally approved my designs for Gromit Unleashed in HK. The exhibition opens on July the 13th or 14th if You are in HK - Lets meet up.
These designs are going to be made into 5 foot Gromits and Exhibited in HK- on sale for auction to raise funds for the children's hospital HK. Last year in Bristol they raised 2.5 million pounds doing this!! Unfortunately, GRBOT didn't get selected because one of the Aardmans designed one that looked uncannily similar. What can I say, great minds think alike!
 

Dear friends , 


I need your help and your vote to win a competition with my work which will be used as an Ad, if I win. Please give me a 5 star vote and heart. I would really appreciate it. It needs to be done before Wednesday 2nd July.

Steps:
1) you need to Create login tohttp://Tongal.com/ ( you can unregister after the 7th of July and its free) 
2) Go to this link:  http://tongal.com/project/eliasmusic#tab-awards/Video-fj8br or go to  Elias Music a Library project
3) Scroll down to find Remo's video and watch them both. There are 2. 
4) Click the heart on the rating scale underneath to give it the highest rating and then give it 5 stars 
5) you must vote for them all to process the votes, so give everyone else 1 point 

6) the project is Elias Music a Library and you won't see the entries until you register or if u use a mobile phone.Use the big red VOTE NOW button and the vote page will pop up. It needs to be done before Wednesday .

CLICK HERE TO VOTE


Thanks so much,

Regards
Remo




Wednesday, December 18, 2013

Love To Love You Baby (Giorgio Moroder Feat. Chris Cox Re... (+playlist)



Finally the official release of my Video for Donna Summer on VEVO Today and on ET- TV tonight… Check it out #donnasummer#giorgiomoroder#vervemusic#remocamerota#remography

Wednesday, November 27, 2013

Donna Summer limited ed REMO poster



I recently directed the music video for Donna Summer Love to Love you- released this week with a limited edition poster of my. Work bundled with the Album. Check it out www.donnasummer.com 


Thursday, May 16, 2013

A 'how To' video by Apps4idevices - Rated a killer app

DevoBots (Universal) | iDesignSound

DevoBots (Universal) | iDesignSound



“Kit Robot has been working in collaboration with pop icons DEVO for the last year to bring you this exclusive App featuring unreleased Sound Loops from the 1980s Devo Archives, allowing you to play and mix your very own music using our unique DevoBots synthesizer. Inspired by analogue synths from the 1970s, we bring you a sound device reminiscent of DEVOs very own synths utilizing their very own sound as well as Korg, Moog, sequential circuits and Roland.
“And its not just for music fans or Devo fans. Wether you are into Devo or not this App will capture your imagination, guaranteed. DevoBots also includes our Kit Robot Avatar engine combined with unique DEVO color form assets, enabling you to create your very own DEVOBOT ARMY! This is the first ever App utilizing one of the most influential bands of the last 40 years, making this the must have No 1 DEVO App.
“DevoBots is a digital robot assembly kit, like a digital Lego or Mr Potato Head. The user can create millions of robots out of the box using assets to build your very own DEVOBOT, mimicking the bands outfits and personas from the past 40 years. DevoBots is also a music synthesizer to use as a unique sound generator for your recordings, or live in a professional setting, by manipulating the sound in realtime to achieve unique music.
“New Assets and Sound packs will become available through In App Downloads making the app ever evolving and modular.”
FEATURES:
  • Play with DEVO competition. Create a track to be featured by DEVO in an up coming release or promo.
  • Hi Resolution Retina screen interface
  • 2 in 1 app, DEVO Synthesizer and Devo Robot assembly Kit
  • Original DEVO music loops from the 1980′s
  • Create and manipulate music in realtime using our unique DevoBot effects pad
  • Sample your own sounds and music with the onboard sampler
  • Expand the synthesizer by collecting NEW Devo sound banks as they become available.
  • Including over 10,000 professionally designed assets inspired by the evolution of Devo
  • Collect new DevoBot asset packs as they become available
  • Output over 1 million DevoBot designs for your profile on Facebook, Twitter etc,
  • create desktop images, posters, Tee shirts using Hi Res Retina output.
  • Use your own background to display your DevoBot
  • Use the camera to turn your friends and family into DevoBots
  • Share your designs easily with friends online


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Monday, December 10, 2012

Wednesday, October 10, 2012

Drainspot of the week - Hong Kong

British born, Australian artist, Remo Camerota and Hisako Camerota, photographer, from Japan are in Hong Kong this week for the 150th anniversary of Towngas. Remo was invited to participate in the celebrations by creating a unique Manhole Pit Cover for the streets of Hong Kong, see below, and also hosting workshops and appearances throughout Hong Kong in Oct 2012. "It is a great honor to be invited to Hong Kong and help shape the color of their streets for years to come, and I hope HK embrace this form of street art and continue to add to their Pit Cover collection". So far Towngas have added 150 Pit Covers to the streets. Drainspotting photos the book are also part of an exhibition that helps commemorate the 150th anniversary. Other artists work on exhibit are Shepard Fairey(Obey), Space Invader, Rendo, Flying Fortress, London Police from the Metroweb Milan, also Graphic Airlines, Fiona Sit, Chocolate Rain and more.
A design competition was also held for students and artists to send their Pit Cover designs in for inclusion in the celebration. The winners are to be included in the streets. Remo helped judge these works and now several young artists are able to see their work in the streets of HK.
From HK, this has been, and is a great week for Drainspotting.


150 Towngas on Facebook

























Wednesday, July 11, 2012

Friday, April 27, 2012

Monday, March 12, 2012

pray_for_japan-silent_auction-at-con_artist-gallery


Pray for Japan is a collaborative art show that takes place at ConArtist Gallery in NY and organized by Beautified Taboo, from March 9 - 13th. I have my books Drainspotting and Graffiti Japan, signed and ready for auctioning and I also have a set of photographs on display and ready for auction. The photos were taken during the month of the disaster. All funds raised will be donated to Japan through the Japan Societys earthquake relief fund. They have already raised millions of dollars for Japan and are doing great work. I am honored to be part of this auction and exhibition.




For more info go to the website link below:
conartistnyc.com

DRAINSPOTTING IPAD/IPHONE AP PREVIEW

DRAINSPOTTING ON IPAD from Remo Camerota on Vimeo.

Here is a brief look at Drainspotting on the IPAD. Check it out at the app store for IPAD and IPHONE, along with my other photo apps. Its 99c for a short time - while the IPAD is being launched world wide. Also voted as a best designed app by the good folks at http://app.itize.us
Check it out, love it, download it.

http://itunes.apple.com/us/app/drainspotting-extras/id364587681?mt=8